Cannabis Dispensaries · Local SEO · Map Pack

Local SEO for
cannabis dispensaries.

Each month we work on your Google Maps listing, then show you how many calls and direction requests came from it.

See how it works →

Free ranking audit

Who's first on Google Maps near your store?

Start your free audit on our app →

  1. Your dispensary
  2. Where to send it
  3. Book a call

Your dispensary

No credit card, website access, or contract needed.

Your report opens on app.nearfront.com. Privacy policy

Guillermo Bravo, Founder and CEO of Nearfront
Guillermo Bravo
Founder & CEO · SEO since 2007
Every Stat From a State Agency’s File
Sourced, Dated, Re-Checkable
Rankings Published Monthly
First Cannabis SEO Company, Founded 2017
San Diego, California
One Service

Local SEO for dispensaries.
Nothing else.

In August 2026 we dropped every other vertical to work on one thing: where licensed dispensaries show up in the Google Map Pack.

The Service
Cannabis Dispensary SEO
Dispensary Maps ranking, SoLV growth, Jane, Dutchie and Treez pre-order attribution, and delivery zone SEO, built around the restrictions Google puts on cannabis.
Maps SoLVPre-Order AttributionDelivery ZonesGBP Signals
Explore Cannabis Dispensary SEO →
Add-On
Satellite Pages
Suburb-level local pages built on your own domain from sourced local data, written for the towns your customers drive in from as well as the street your store is on.
Your DomainSourced Local DataRadius Coverage
See the live demo →
Intelligence
Sourced Market Guides
33 state and city guides where every statistic is parsed from the state agency's own file and carries its date. The same sourcing standard we apply to your market before we touch your site.
State DataDated ClaimsRe-Checkable
Browse the guides →
Why Us
Built by the Foottraffik Founder
Guillermo Bravo has been in SEO since 2007, founded the first cannabis-focused SEO company in 2017, exited in 2021, and came back to do one thing: local search for dispensaries.
SEO Since 2007FoottraffikSEO Rockstars Podcast
Meet the team →

See how we compare to other cannabis SEO agencies, our sourced market guides for 33 dispensary markets, and the service overview →

The Outcome Chain

Every tactic aims
at a business outcome.

Rankings and impressions are signals. Revenue, calls, direction requests, and pre-orders are the score.

01
Build
Links, trust & domain authority
02
Rank
Where you place on Google and in AI answers
03
Impressions
How often searchers see your listing
04
Clicks
Qualified traffic to your site & listing
05
Actions
Calls, directions & pre-orders
06
Revenue
Delivery orders & ecommerce sales

Google's three local ranking factors

Google fills the three Map Pack slots by weighing these three factors, and our work is aimed at all three.

Relevance

How well the profile matches the search. Categories, menu, and the signals on your site.

Distance

How far your store is from the person searching. You can't move the store, so you cover the radius around it.

Prominence

How well known the store is. How many sites link to your business and how many reviews you have, built at a pace that holds. Those are the two prominence inputs Google names.

Relevance, distance and prominence are Google's own three ranking factors, not our theory of them.

Read month one as a first measurement, not a verdict.

Measurement Stack

Everywhere customers look.
that matters.

Google and the AI assistants people now ask, read into one report.

Google Data Sources

Google Business Profile
Calls · Directions · Impressions
Google Analytics 4
Revenue · Orders · Channels
Google Search Console
Keywords · Clicks · Position
Google Maps Grid
SoLV · ARP · Competitor grid · AI Mode

AI Search & Additional Platforms

Google AI Overviews
AI citations · Brand mentions
Google Gemini
AI search visibility · Answers
ChatGPT & Grok
Brand share of voice · Citations
Google AI Mode
Share of AI voice · Order of mention

Authority & Link Intelligence

Domain Rating & Authority
Domain rating · Trust signals
Referring Domains & Links
Live link counts · Indexed backlinks

"Most SEO agencies optimize for the report, not for the business. We report the calls, directions and orders measured alongside the work, and say plainly where measurement stops."

We build links, trust and authority for your domain
Rankings, tracked across Google, Maps and AI search
Impressions, how many times your listing was shown
Clicks, visits to your listing and your site
Customer actions, calls, directions, pre-orders, delivery
Orders and revenue, online from Google Analytics 4 and from your register once your store sends its totals
Cannabis · Case Study

Two-location retailer.
$1.15M in one month.

San Jose, CA · Two store locations + same-day delivery. DR 36 · 1,106 referring domains.

66.6%
of revenue from Google Organic
$1.15M
purchase revenue in one month

April 2026 Results

10,515
pre-orders fulfilled
+15.5%
GBP call clicks MoM
pos 5.7
"dispensary near me"
+1.3%
total order growth MoM
DR 36
domain rating
1,106
referring domains live

Results are from one confidential client for the month shown and are not typical or guaranteed. Outcomes depend on market, competition, baseline authority, and campaign scope.

Why Nearfront

Why dispensaries hire us.

One service, run by the person who built the first cannabis-focused SEO company, reported against revenue.

01
Revenue first
Every report opens with purchase revenue, call clicks and direction requests. Rankings sit underneath as the work we do.
02
Regulated-industry fluent
Jane, AIQ, Treez and Weedmaps, plus the compliance rules that shape what a dispensary can say. No learning curve on your dime.
03
Google, Maps, and AI, all tracked
SoLV, keyword position, Google AI Overviews, ChatGPT, Gemini and Grok, in one report rather than five dashboards.
04
Live data, not screenshots
GA4, GBP, GSC and the Google Maps grid, all connected. Reports are built from live pulls, not static monthly exports.
05
Vendor-agnostic
We tell you plainly when something is not working, including when the thing not working is us.
06
Scales from 1 to 25 locations
Same methodology for a single dispensary or a fifty-store retail chain. No rebuild, just scope.
FAQ

Common questions.

Local SEO for cannabis dispensaries. Google Business Profile, Map Pack position, domain authority and sourced market content, reported each month beside your calls, direction requests and orders.
Yes, licensed dispensaries only. It is the one service we sell and the only one we want to be known for.
Our reports open with revenue, calls, direction requests and pre-orders. Rankings follow, as the record of what we worked on.
None. We do not sell paid media, and dispensaries cannot buy it for THC products anyway, which is why the Map Pack is where a dispensary competes.
Yes. Google AI Overviews, Gemini, AI Mode, ChatGPT and Grok, alongside Google Search and Maps, in the same report.
Links from real referring domains, content aimed at high-intent searches, Google Business Profile signals, and technical health. Nothing that puts your listing at risk.
No, and neither can anyone else. What you get is work you can inspect and a monthly read on whether it moved anything.
It depends on your market and where you start. Google says a change can show in a few hours or take several months. Each monthly report compares you with your own baseline and says when it is too early to tell.
Usually yes: Business Profile, Analytics and Search Console, so the reporting runs on live data. We scope the access before we start and change nothing without your approval.
Scoped per engagement, on locations and how competitive your markets are. Start with the free audit: it shows the gaps before you commit to anything.
Yes. Each store gets its own profile, tracking and review program, with combined reporting across the group.

Your next customer
is already searching.

Each report runs from your Google listing as far toward the register as your data reaches. Start with a data audit. No commitment, no generic report.

Get my free audit →
Email
bravo@nearfront.com
Phone
(760) 829-2735